[ { "title": "Tokenized equities are going mainstream. Here's what that does to corporate capital strategy.", "slug": "tokenized-equities-xstocks-solana-corporate-finance-implications-2026", "date": "2026-07-21", "excerpt": "SK Hynix on Solana is not a stunt. Tokenized equity is becoming a real distribution channel — and M&A valuation models haven't caught up.", "hero": "tokenized-equities-xstocks-solana-corporate-finance-implications-2026.webp", "author": "Franz Steinbeiß" }, { "title": "Brand retirement is a GTM event: what payments marketers get wrong when the name changes", "slug": "fintech-leadership-brand-change-gtm-signal-lloyds-halifax-2026", "date": "2026-07-08", "excerpt": "Brand retirement in payments is a GTM execution risk, not a creative exercise. Here is the playbook executives need before the name changes.", "hero": "fintech-leadership-brand-change-gtm-signal-lloyds-halifax-2026.webp", "author": "Philipp Wurzian" }, { "title": "Agentic commerce is live — and most payments marketers are still writing for humans", "slug": "visa-ai-agent-travel-payments-gtm-b2b-positioning-2026", "date": "2026-07-08", "excerpt": "AI agents are now initiating real transactions. Your demand generation playbook was built for human buyers. Here's what needs to change.", "hero": "visa-ai-agent-travel-payments-gtm-b2b-positioning-2026.webp", "author": "Philipp Wurzian" }, { "title": "Binance is leaving the EU. Here is what that means for every regulated crypto brand trying to win European consumers", "slug": "binance-mica-exit-european-consumer-trust-opportunity", "date": "2026-06-29", "excerpt": "Binance exits EU markets by 1 July 2026. Here's how regulated crypto brands can win displaced European consumers without sounding opportunistic.", "hero": "binance-mica-exit-european-consumer-trust-opportunity.webp", "author": "Michael Pötscher" }, { "title": "The B2B marketing effectiveness gap: why most fintech infrastructure companies are invisible to the buyers who matter", "slug": "fintech-b2b-marketing-effectiveness-gap-institutional-gtm-2026", "date": "2026-06-16", "excerpt": "Most fintech infrastructure marketing is optimised for industry recognition, not buyer conversion. Here is why the gap exists and how to close it.", "hero": "fintech-b2b-marketing-effectiveness-gap-institutional-gtm-2026.webp", "author": "Philipp Wurzian" }, { "title": "Tokenized Treasuries Hit $14.6 Billion — Here Is Where the Real Capital Allocation Opportunity Sits", "slug": "tokenized-treasury-market-14-billion-tradfi-crypto-convergence-capital-allocation", "date": "2026-06-15", "excerpt": "The tokenized treasury market at $14.6B signals a structural shift in how institutional capital flows. Here is what it means for corporate treasury officers and fintech CFOs.", "hero": "tokenized-treasury-market-14-billion-tradfi-crypto-convergence-capital-allocation.webp", "author": "Franz Steinbeiß" }, { "title": "Tokenization M&A is accelerating. Most buyers don't know what they're actually acquiring.", "slug": "rwa-tokenization-m-and-a-due-diligence-framework-2026", "date": "2026-06-10", "excerpt": "The Kraken/Backed Finance deal exposes a gap in how buyers value tokenization targets. Here's what actually drives value in these acquisitions.", "hero": "rwa-tokenization-m-and-a-due-diligence-framework-2026.webp", "author": "Franz Steinbeiß" }, { "title": "Gaming payments unit economics are broken — here's what stablecoin rails actually fix", "slug": "gaming-payments-unit-economics-stablecoin-rails-2026", "date": "2026-05-18", "excerpt": "Card fees, FX losses, and chargebacks eat 4–8% of gross gaming revenue. Here's a rigorous unit-economics case for stablecoin rails in 2026.", "hero": "gaming-payments-unit-economics-stablecoin-rails-2026.webp", "author": "Franz Steinbeiß" }, { "title": "Google Is No Longer the Only Front Door: How Regulated Fintechs Should Think About GEO in 2026", "slug": "geo-ai-search-visibility-regulated-fintech-europe", "date": "2026-04-27", "excerpt": "AI assistants are changing how consumers find financial products. Here's what GEO means for regulated fintechs expanding in Europe in 2026.", "hero": "geo-ai-search-visibility-regulated-fintech-europe.webp", "author": "Michael Pötscher" }, { "title": "The finfluencer crackdown is here: what regulated crypto brands should do instead", "slug": "finfluencer-crackdown-europe-consumer-crypto-brand-strategy", "date": "2026-04-27", "excerpt": "Regulators are cracking down on finfluencers. Here's how regulated crypto and fintech brands can build sustainable consumer acquisition strategies in Europe.", "hero": "finfluencer-crackdown-europe-consumer-crypto-brand-strategy.webp", "author": "Michael Pötscher" }, { "title": "Stablecoins are digital fiat, not crypto. Here is why that distinction matters for banks.", "slug": "stablecoins-are-digital-fiat-not-crypto-here-is-why-that-dis", "date": "2026-04-25", "excerpt": "Banks keep saying no to stablecoins because they hear \"crypto.\" Here's why that framing is wrong — and what changes when you fix it.", "hero": "stablecoins-are-digital-fiat-not-crypto-here-is-why-that-dis.webp", "author": "Jamie Brew" }, { "title": "Morgan Stanley's 0.14% Bitcoin ETF fee is not about Bitcoin — it's a distribution land grab", "slug": "morgan-stanley-bitcoin-etf-fee-war-distribution-strategy", "date": "2026-03-31", "excerpt": "Morgan Stanley's 0.14% Bitcoin ETF fee mirrors the index fund playbook: compress fees to win distribution, then monetise through AUM stickiness and adjacent products.", "hero": "morgan-stanley-bitcoin-etf-fee-war-distribution-strategy.webp", "author": "Franz Steinbeiß" }, { "title": "One app glitch can undo years of brand loyalty. Lloyds just proved it.", "slug": "fintech-app-glitch-consumer-loyalty", "date": "2026-03-29", "excerpt": "A Lloyds app bug exposed 500,000 customers' data in March 2026. Here's what fintech and neobank marketing leaders must do before their own incident hits.", "hero": "fintech-app-glitch-consumer-loyalty.webp", "author": "Michael Pötscher" }, { "title": "NYSE and Securitize: What Their Tokenization Partnership Actually Signals for Capital Markets", "slug": "nyse-securitize-tokenization-capital-markets", "date": "2026-03-26", "excerpt": "NYSE and Securitize are bringing tokenized securities to traditional markets. Here's what the partnership means for capital markets infrastructure.", "hero": "nyse-and-securitize-what-their-tokenization-partnership-actu.webp", "author": "Franz Steinbeiß" }, { "title": "Why CFOs Are Quietly Rebuilding Treasury Operations Around Stablecoin Yield", "slug": "stablecoin-treasury-yield-strategy", "date": "2026-03-25", "excerpt": "CFOs at fintechs are deploying stablecoins as yield-bearing treasury instruments. Here's the yield differential case and why the window is narrowing.", "hero": "stablecoin-treasury-yield-strategy.webp", "author": "Franz Steinbeiß" }, { "title": "Why European Consumers Still Don't Trust Crypto Wallets — And What Regulated Firms Can Do About It", "slug": "european-crypto-wallet-trust-gap", "date": "2026-03-25", "excerpt": "MiCA compliance won't win European consumers. Here's why regulated crypto wallet firms must invest in emotional brand-building to drive real adoption.", "hero": "european-crypto-wallet-trust-gap.webp", "author": "Michael Pötscher" }, { "title": "Launching a Crypto Exchange or Broker in a New European Market? Focus Also on Localising Your Brand", "slug": "neobank-brand-expansion-europe", "date": "2026-03-25", "excerpt": "Translating your app isn't enough. Here's why narrative localisation, not just product localisation, is what actually drives crypto exchange and broker growth in Europe.", "hero": "neobank-brand-expansion-europe.webp", "author": "Michael Pötscher" }, { "slug": "bluechip26-crypto-safety-conference", "title": "Why Bluechip26 is the Heart of Europe's Crypto Safety Movement", "date": "2026-03-20", "excerpt": "The digital asset industry is entering its Institutional Era — and it demands more than capital. It demands safety, transparency, and operational excellence. Bluechip26 is where that standard gets set.", "hero": "bluechip26-conference.jpg", "author": "Outrun Advisory" }, { "slug": "bbva-crypto-strategy-review", "title": "BBVA Crypto Strategy Review: Two Markets, One Bank, Different Realities", "date": "2025-07-18", "excerpt": "BBVA's approach to crypto in Spain and Türkiye illustrates a core truth — technology is global, adoption is local, execution is everything.", "hero": "bbva-crypto-strategy-review.webp", "author": "Elbruz Yilmaz" }, { "slug": "navigating-mica-jurisdictional-comparison", "title": "Navigating MiCA: Jurisdictional Comparison & Strategic Considerations", "date": "2025-06-12", "excerpt": "Most non-European crypto players still get Europe wrong — not in licensing, but in execution. We unpack the real obstacles to MiCA success and where the market is headed.", "author": "Elbruz Yilmaz" }, { "slug": "our-search-behavior-is-changing-radically", "title": "Our Search Behavior is Changing Radically", "date": "2025-06-12", "excerpt": "The rise of AI in search isn't just a feature update — it's a paradigm shift. Here's how to adapt your strategy as zero-click searches reshape digital visibility.", "hero": "search-behavior-changing.jpg", "author": "Michael Pötscher" }, { "slug": "the-institutional-case-for-stablecoins", "title": "The Institutional Case for Stablecoins", "date": "2026-03-10", "excerpt": "Stablecoins are no longer a crypto-native curiosity. Institutional treasury desks, payment networks, and central banks are all converging on the same conclusion: programmable money settled on-chain is the next infrastructure layer for global finance.", "author": "Outrun Advisory" } ]