CMO+
Strategic Marketing Leadership, Tailored For Your Growth
A Strategic Leader to Empower Your Team
Our Interim CMO acts as the strategic conductor for your marketing efforts. Their core value is in providing high-level direction, leading your internal team, and orchestrating external resources like freelancers or agencies. By focusing on strategy, planning, and oversight, they empower your existing teams to excel at execution, ensuring every marketing activity is purposeful, efficient, and drives toward a common goal.
A Tailored & Flexible Engagement
Every business is different, so we don't offer a one-size-fits-all solution. The intensity and duration of the engagement are customised to your specific needs.
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Customised Intensity: Based on our initial assessment, we will provide a recommendation for the weekly time commitment, ensuring you get the strategic impact you need. This is flexible and can be adapted as your requirements evolve.
Flexible Duration: Our engagements are designed for agility, with a typical minimum duration of two months and initial agreements of up to six months, with simple options for renewal.
Our Experts
Michael Pötscher
Philipp Wurzian
Our Interim CMO service provides experienced, flexible marketing leadership, custom-fit to your business needs. It is designed for organisations that require high-level strategic direction to energize their marketing function, build sustainable momentum, and drive measurable growth—all delivered through a tailored engagement that adapts with you.
The Value We Deliver
Our Interim CMO integrates seamlessly with your leadership to deliver tangible value across five critical areas:
1
Strategic Leadership & Alignment
Develop and continuously refine your marketing strategy, ensuring it is powerfully aligned with your C-level objectives and overall business goals.
2
Financial & Performance Optimisation
Provide expert budget planning and management, with meticulous oversight of Key Performance Indicators (KPIs) to ensure every resource is optimised for maximum return on investment.
3
Fostering a Data-Driven Culture
Beyond analysing reports, we embed a culture of data-driven decision-making within your team, ensuring that strategies are guided by objective insights, not assumptions. This focus on performance metrics and continuous analysis allows your organisation to adapt swiftly and unlock new, sustainable pathways for growth.
4
Team Leadership & Empowerment
Experienced leadership elevates your existing marketing team's performance and capabilities. We focus on mentoring your talent, clarifying roles and responsibilities, and fostering a culture of excellence and accountability.
5
Hiring & Recruitment Support
We provide expert guidance to grow your team or find a permanent leader. We assist in defining the ideal candidate profile for your future needs and offer professional validation during the hiring process, ensuring you make the right long-term additions to your team.