{
  "en": {
    "page.title": "Case Study: European Crypto Exchange GTM – Outrun Advisory",
    "meta.description": "How Outrun delivered a full positioning and go-to-market strategy in 8 weeks for a top 10 global crypto exchange entering Europe's advanced trading market.",
    "meta.og.title": "A European Crypto GTM Strategy in 8 Weeks – Outrun Advisory",
    "meta.og.description": "Full positioning and go-to-market strategy delivered on schedule for a top 10 global crypto exchange entering Europe's advanced trading market.",
    "meta.twitter.title": "A European Crypto GTM Strategy in 8 Weeks",
    "meta.twitter.description": "How Outrun mapped the competitive field, defined 3 trader personas, and delivered a positioning and creative brief in 8 weeks.",

    "hero.eyebrow": "Case Study · Global Crypto Exchange",
    "hero.sector": "Crypto / Digital Assets Exchange",
    "hero.title": "A EUROPEAN CRYPTO GTM STRATEGY",
    "hero.titleAccent": "IN 8 WEEKS",
    "hero.subtitle": "Full positioning & go-to-market strategy delivered on schedule.",
    "hero.meta.client.label": "Client",
    "hero.meta.client.value": "Top 10 global crypto exchange",
    "hero.meta.sector.label": "Sector",
    "hero.meta.sector.value": "Crypto / Digital Assets Exchange",
    "hero.meta.region.label": "Region",
    "hero.meta.region.value": "Europe (MiCA markets)",
    "hero.meta.timeline.label": "Timeline",
    "hero.meta.timeline.value": "~8 weeks (Dec 2024 to Jan 2025)",

    "background.heading": "BACKGROUND",
    "background.body": "A publicly traded, top 10 crypto exchange globally was preparing to bring its professional-grade trading product to Europe. The parent brand had scale and trust with everyday retail users worldwide. It had no established reputation with Europe's serious, high-volume traders, the exact audience the new product needed to win over.",
    "background.stat1.label": "crypto exchange globally",
    "background.stat2.label": "operating countries",
    "background.stat3.label": "monthly transacting users",
    "background.stat4.label": "rated by trust",

    "challenge.heading": "THE CHALLENGE",
    "challenge.body": "Entering Europe meant competing with entrenched exchanges for a small pool of high-value traders who already trusted someone else. The client's MiCA license was still in progress, and the advanced trading product itself (perps, higher leverage, the features professional traders wanted) wasn't yet live in Europe. Global credibility wasn't the same as a reason for a skeptical trader to switch: that's the gap between known and chosen, and where most market entries stall.",

    "approach.heading": "WHAT WE DID",
    "approach.intro": "Four workstreams took the client from a crowded, undifferentiated field to a clear position and an initial creative direction.",
    "approach.card1.title": "The Battlefield Map",
    "approach.card1.body": "Mapped all direct competitors across value proposition, product depth, pricing, and persona fit, surfacing exactly where the market was crowded and where a credible wedge still existed.",
    "approach.card2.title": "Three Traders, One Brand",
    "approach.card2.body": "Synthesized existing trader research into three distinct trader personas, each mapped to its own channels, trust drivers, and message.",
    "approach.card3.title": "The Wedge",
    "approach.card3.body": "Built a core positioning statement that connected the trust of the parent brand to the opportunity of professional crypto trading, plus a distinct value proposition for each priority persona.",
    "approach.card4.title": "First Draft of the Voice",
    "approach.card4.body": "Delivered an initial creative brief translating the positioning into early campaign direction for the two highest-priority personas: the starting point for a creative execution phase.",

    "results.heading": "WHAT WE DELIVERED",
    "results.intro": "In 8 weeks, delivered on schedule and on budget, leadership walked away with a validated read on the market, the competition, and exactly who to target first: the strategic foundation a European launch would be built on. Three results stand out:",
    "results.card1.title": "A read on the whole field",
    "results.card1.body": "A complete competitive analysis across every direct competitor, showing where the market was crowded and where a credible wedge still existed.",
    "results.card2.title": "3 validated trader personas",
    "results.card2.body": "Three distinct trader types, each mapped to its own channels, trust drivers, and message, so the team knew who to target first.",
    "results.card3.title": "Positioning plus a creative brief",
    "results.card3.body": "A core positioning statement with persona-specific value propositions, and an initial creative brief that turned the strategy into campaign direction.",

    "cta.heading1": "WHY THIS MATTERS",
    "cta.heading2": "IN A MARKET ENTRY",
    "cta.body": "If you are entering Europe against entrenched local and global competitors, brand equity alone won't win your highest-value customers. You need a validated positioning and a clear read on your priority personas for that market, fast enough to inform the go/no-go decision itself, before it ever reaches a campaign.",
    "cta.primary": "Book a 15-minute call →",
    "cta.note": "Book a 15-minute call to map your brand's positioning and competitive wedge."
  }
}