{ "en": { "page.title": "Marketing Strategy & GTM Advisory – Outrun Advisory", "meta.description": "Marketing strategy and go-to-market advisory for payments, fintech and digital assets, delivered by operators who have run these functions themselves.", "meta.og.title": "Marketing Strategy & GTM Advisory – Outrun Advisory", "meta.og.description": "Anyone can write you a marketing strategy. You have to live with it. We have run these functions ourselves, and that changes what goes into the plan.", "meta.twitter.title": "Marketing Strategy & GTM Advisory – Outrun Advisory", "meta.twitter.description": "Get experience, not words on a slide. Marketing strategy and go-to-market advisory for payments, fintech and digital assets.", "hero.kicker": "Marketing services", "hero.title": "MARKETING STRATEGY AND GO-TO-MARKET", "hero.titleAccent": "ADVISORY", "hero.subtitle": "Anyone can write you a marketing strategy. Even Claude. You, however, have had to live with it: the budget, the board, the launch that slipped... The difference shows up in what the plan assumes, and in whether your team and business can execute on it.", "hero.cta.primary": "Book a 30-minute briefing call →", "hero.cta.secondary": "See how an engagement runs", "hero.cta.team": "Meet the team", "hero.photo1.name": "Michael Pötscher", "hero.photo1.caption": "CMO at Bitpanda. SVP Marketing at Paysafe. CMO at TourRadar, Interim CMO at Startup and Scaleups.", "hero.photo2.name": "Philipp Wurzian", "hero.photo2.caption": "Director B2B Marketing at Paysafe. Head of Marketing for paysafecard, 12m customers across 55 markets.", "partners.label": "CLIENTS & PARTNERS", "why.kicker": "Why marketing advisory", "why.heading": "GET EXPERIENCE, NOT WORDS ON A SLIDE", "why.body1": "A strategy arrives. It names a segment, states a position, and puts three pillars on a slide. Everyone nods. Six months later nothing has changed.", "why.body2": "The reason is usually the same. The people who wrote it have never had to live with one. Nobody on that team has taken a marketing budget through a board, briefed an agency that underdelivered, or had messaging sent back by legal three times.", "why.body3": "That gap shows up twice. First in what the plan assumes: a channel mix that needs budget nobody approved, messaging that will not survive review, personas that came out of a workshop rather than a customer conversation. Then in what happens to the plan, because the same inexperience means nobody translated it into what your team does on Monday.", "why.stat1.value": "55", "why.stat1.label": "markets launched into", "why.stat2.value": "10+ yrs", "why.stat2.label": "inside payments and fintech", "why.stat3.value": "0 → scale", "why.stat3.label": "marketing functions built, rebuilt and scaled", "why.stat4.value": "Board", "why.stat4.label": "level marketing experience", "why.closing.title": "We have run these functions", "why.closing.body": "That changes what goes into the plan, and it changes what is still running when we come back at ninety days.", "scope.kicker": "Engagement scope", "scope.heading": "FROM STRATEGY TO EXECUTION", "scope.intro": "An engagement can stop at the strategy, or run through into putting it into the business. Most run through both, in that order, and you decide which at handover rather than when you sign.", "scope.strategy.title": "Strategy", "scope.strategy.subtitle": "The thinking, grounded in work we have run ourselves.", "scope.strategy.item1": "Positioning and narrative", "scope.strategy.item2": "Segmentation and ICP definition", "scope.strategy.item3": "Go-to-market strategy for a launch or a new market", "scope.strategy.item4": "Pricing and commercial model input", "scope.strategy.item5": "Competitive analysis", "scope.strategy.item6": "Market entry planning, including what the regulation permits you to say in each jurisdiction", "scope.strategy.footer": "A decision and a plan with owners against it, arrived at with your team in the room rather than delivered to them.", "scope.execution.title": "Executional excellence", "scope.execution.subtitle": "The plan, put into the business.", "scope.execution.item1": "Messaging architecture rolled out across channels", "scope.execution.item2": "Campaign and channel planning", "scope.execution.item3": "Marketing operations, the reporting and attribution a board can act on", "scope.execution.item4": "Agency and freelancer selection and management", "scope.execution.item5": "Team structure and hiring input", "scope.execution.item6": "Localisation done properly rather than translated", "scope.execution.footer": "The work running, with your people able to keep it running after we leave.", "scope.cta": "Book a 30-minute briefing call →", "scope.ctaNote": "Not sure which of the two you need. That is what the call is for, and it costs nothing to find out.", "process.kicker": "How we work", "process.heading": "OUR ENGAGEMENT FRAMEWORK", "process.intro": "It starts with a free briefing call, and nothing is charged until you have seen a scope and a price. Ninety days after the engagement ends we come back, at no cost, and look at what happened.", "process.step1.title": "Briefing call", "process.step1.tag": "No charge", "process.step1.body": "We sit down with you and work out where the problem sits. Sometimes that is a whole marketing function underperforming and nobody is sure why. Sometimes it is one sharp question, a product entering a market where the category does not exist yet. The shape of the engagement follows from this conversation rather than from a template.", "process.step2.title": "Scope and proposal", "process.step2.tag": "Usually within a week", "process.step2.body": "We go away and design the engagement: what it covers, how we would run it, who is involved on your side, how long it takes, and what it costs. You get one fixed price against a fixed scope before anything starts. If we think the work is not worth doing, or that someone else should do it, that is what the proposal says.", "process.step3.title": "Research and strategy", "process.step3.body": "The core of the engagement. Market, competitors, customers, your own position and what the regulation allows, scoped to the question rather than run as a standard audit. We work with your team through it rather than presenting at them at the end. It closes with a written output: the problem, the strategy, and the research behind every recommendation, so the thinking can be re-examined later rather than taken on trust.", "process.step4.title": "Handover and sign-off", "process.step4.body": "The strategy gets signed off and the people who have to run it get briefed on how. Most clients keep us on a light retainer while their own team executes, at two to four days a month. Some run it entirely themselves, which is a fine outcome and costs you nothing further. And where the plan needs someone senior to own it rather than advise on it, that becomes a fractional or interim mandate, or in some cases, a mentorship role.", "process.step5.title": "The ninety-day review", "process.step5.tag": "Included", "process.step5.body": "Ninety days after handover we come back and look at what happened. What is live, what stalled, what the numbers say, and what we would change. This happens whether or not you kept us on, and it is part of the engagement rather than a separate fee.", "process.cta": "Start with the briefing call →", "process.ctaNote": "Step one is free, and nothing is charged until you have seen a scope and a price.", "pricing.kicker": "Pricing", "pricing.heading": "YOUR QUESTION SETS THE PRICE", "pricing.intro": "Scope runs from a four-week positioning sprint to a multi-month market entry programme, and any single number we published would be wrong for most of them. So we price each engagement against the question it answers.", "pricing.row1.title": "The first conversation costs nothing", "pricing.row1.body": "You describe the problem, we tell you how we would approach it and whether we are the right people. No obligation, and no fee.", "pricing.row2.title": "One fixed price, agreed before work begins", "pricing.row2.body": "The proposal names the scope, the timeline and the number. You decide with all three in front of you.", "pricing.row3.title": "No hourly billing, no change orders for our own scoping mistakes", "pricing.row3.body": "If we scoped it wrong, that is ours to absorb. If you change what you want, we agree a new number before we do the work.", "pricing.row4.title": "Implementation support is priced off the same ladder as everything else", "pricing.row4.body": "Where you keep us on while your team executes, that runs at two to four days a month: EUR 3,200 or EUR 6,400. The same rates as a fractional CMO arrangement, because it is the same kind of work. At four days a month, most clients stop calling it implementation support and start calling it a fractional CMO.", "pricing.row5.title": "The ninety-day review costs nothing", "pricing.row5.body": "Included in every engagement, whether or not you kept us on afterwards.", "pricing.cta": "Book a 30-minute briefing call →", "team.kicker": "Outrun marketing practice", "team.heading": "THE TEAM", "team.intro": "We hold three to four mandates at a time across the whole practice, advisory and leadership work together, and the partner on the call is the partner doing the work.", "team.michael.name": "Michael Pötscher", "team.michael.bio": "Took Bitpanda through 10x revenue growth and three funding rounds as CMO. Built two marketing functions from zero.", "team.michael.link": "Full profile →", "team.philipp.name": "Philipp Wurzian", "team.philipp.bio": "Director B2B Marketing at Paysafe, a listed payments company. Launched products across 55 markets and owned the positioning behind them.", "team.philipp.link": "Full profile →", "team.outro": "Behind the two of us is the rest of Outrun, so an engagement that runs into licensing, banking or partnership questions gets answered in the building.", "team.outroCta": "More about Outrun →", "work.kicker": "Case studies", "work.heading": "RECENT WORK", "work.intro": "A selection. We do not write up every mandate, and some clients prefer we do not name them.", "work.all": "All case studies →", "work.movantis.eyebrow": "Movantis · Cross border payments · LATAM", "work.movantis.title": "Building a compliant stablecoin rail", "work.movantis.titleAccent": "in 8 months", "work.movantis.body": "A stablecoin rail connected to the Circle Payments Network, live across 3 markets and run internally by Movantis's own team.", "work.movantis.stat1.value": "$63B+", "work.movantis.stat1.label": "annual volume", "work.movantis.stat2.value": "~8 mo", "work.movantis.stat2.label": "to live rail", "work.movantis.cta": "Read the case study →", "work.dach.eyebrow": "Global crypto exchange · DACH", "work.dach.title": "From global to local: winning local markets", "work.dach.body": "A phased Q1 to Q3 2026 localization plan, with a growth strategy built on bespoke local user personas.", "work.europe.eyebrow": "Global crypto exchange · Europe", "work.europe.title": "A European crypto GTM strategy in 8 weeks", "work.europe.body": "A full positioning and go-to-market strategy for European MiCA markets, delivered on schedule.", "faq.kicker": "Questions", "faq.heading": "COMMON QUESTIONS", "faq.q1.question": "What does a marketing strategy engagement cost?", "faq.q1.answer1": "We quote each engagement rather than publishing a rate, because scope varies too widely for a single number to be honest. A four-week positioning sprint and a multi-month market entry programme are both advisory engagements and they are not comparable.", "faq.q1.answer2": "What we can tell you is how you get to a number without spending anything. The first conversation is free. You describe the problem, we tell you how we would approach it, and we go away and write a proposal with a fixed scope, a timeline and one price. You decide with all three in front of you.", "faq.q1.answer3": "After that, every engagement is a fixed price against a fixed scope, agreed before work starts. No hourly billing, and no change orders for work that should have been scoped at the start.", "faq.q2.question": "How is this different from hiring an agency?", "faq.q2.answer1": "An agency sells you execution capacity and is paid for activity. We sell a decision and are paid for the engagement. Those are different products even where the deliverables look similar.", "faq.q2.answer2": "The practical difference shows up in what happens to the work. An agency's strategy usually exists to justify the retainer that follows it, so it tends to recommend the things that agency sells. We have no execution retainer to protect, so the recommendation can be that you need fewer channels, a smaller budget, or a different agency.", "faq.q2.answer3": "Where you need execution afterwards, we help you select and manage it rather than becoming it.", "faq.q3.question": "Do you do the work or only advise?", "faq.q3.answer1": "Both, and the split is agreed at the start rather than discovered later.", "faq.q3.answer2": "The strategy mode produces decisions and plans. The executional excellence mode puts them into the business: messaging rolled out, campaigns planned, reporting built, agencies and freelancers selected and managed.", "faq.q3.answer3": "What we do not do is run campaigns or produce creative ourselves. Where you need that capacity and do not have it, we assemble and manage the specialists who do, contracted through Outrun or directly by you. The accountability stays with us either way.", "faq.q3.answer4": "Most engagements end with us on a light retainer, two to four days a month, while your team runs the plan. And every engagement includes a review ninety days after handover, whether or not you kept us on.", "faq.q4.question": "How long does an engagement take?", "faq.q4.answer1": "Four weeks at the short end, for a bounded question like positioning or a launch narrative. Longer for a market entry programme run through to live.", "faq.q4.answer2": "The briefing call tells us which, and the timeline is fixed in the proposal before any work begins.", "faq.q4.answer3": "We hold three to four mandates at a time across the whole practice, so the start date depends on capacity. If your timeline is fixed by a launch, a board meeting or a licence application, say so on the first call and we will tell you whether we can meet it.", "faq.q5.question": "Can you work with our existing agency?", "faq.q5.answer1": "Yes, and it is a common shape. Your agency executes, we set the direction they execute against and hold them to it.", "faq.q5.answer2": "That relationship works best when the agency knows the arrangement from the start. We are not there to replace them, and we will tell you plainly if we think they are the wrong partner rather than working around it.", "faq.q5.answer3": "Where there is no agency and you need one, agency selection is part of the executional excellence mode.", "book.heading": "START WITH", "book.headingAccent": "THE REAL QUESTION", "book.kicker": "Next step", "book.body1": "Most of this work starts with a conversation about what is wrong underneath, which is often not what the brief says. Thirty minutes, at no charge, with one of the two people who would do the work.", "book.body2": "And it ends ninety days after handover, when we come back to see whether we were right.", "book.leave.label": "What you leave with", "book.leave.body": "Our read on your situation and a clear view of what an engagement would involve. A written proposal with a fixed scope and one price follows within a week.", "book.answers.label": "Who answers", "book.answers.body": "Michael or Philipp. There is no intake form that routes to a junior, because there is no junior.", "book.cta": "Book a 30-minute briefing call →" } }