{ "en": { "page.title": "Interim & Fractional CMO – Outrun Advisory", "meta.description": "Interim and fractional CMO for payments, fintech and digital assets. A marketing function with direction and one person accountable.", "meta.og.title": "Interim & Fractional CMO – Outrun Advisory", "meta.og.description": "We have built and run marketing organisations from one to seventy people, in B2B and B2C. Interim from EUR 1,400 a day, fractional from EUR 6,400 a month.", "meta.twitter.title": "Interim & Fractional CMO – Outrun Advisory", "meta.twitter.description": "A marketing function with direction, a plan your board can read, and one person accountable. Interim and fractional CMO for payments, fintech and digital assets.", "hero.kicker": "Marketing services", "hero.title": "INTERIM AND FRACTIONAL CMO FOR PAYMENTS, FINTECH AND", "hero.titleAccent": "DIGITAL ASSETS", "hero.subtitle": "A marketing function with direction, a plan your board can read, and one person accountable. We have built and run marketing organisations from one to seventy people, in B2B and B2C.", "hero.cta.primary": "Book a 30-minute briefing call →", "hero.cta.secondary": "Which one do I need?", "hero.cta.team": "Meet the team", "hero.photo1.name": "Michael Pötscher", "hero.photo1.caption": "CMO at Bitpanda. SVP Marketing at Paysafe. CMO at TourRadar, Interim CMO at Startup and Scaleups.", "hero.photo2.name": "Philipp Wurzian", "hero.photo2.caption": "Director B2B Marketing at Paysafe. Head of Marketing for paysafecard, 12m customers across 55 markets.", "partners.label": "CLIENTS & PARTNERS", "why.kicker": "Why interim or fractional services", "why.heading": "MOST PEOPLE CALL US AT ONE OF THREE MOMENTS", "why.card1.title": "The seat is empty", "why.card1.body": "Your marketing lead has gone, or is going, and the function is running on momentum. Campaigns still ship and the agency still invoices. What has stopped is anyone deciding what matters.", "why.card2.title": "The seat is filled and it is not working", "why.card2.body": "The person is capable, or was, and something in the fit has gone wrong. You have been putting off that conversation for two quarters and the year is not waiting.", "why.card3.title": "The seat is filled and the company has grown past it", "why.card3.body": "Nothing is broken. The next stage needs someone who has run marketing at that size before, and the person in the job has not yet.", "why.body1": "The solution is different in each case, and so is the shape of the engagement. What does not change is that somebody has to decide what the function should look like now, hire against that, and stop the things that stopped working two quarters ago without anyone saying so.", "why.body2": "Where the business is licensed, the job changes again. Every claim goes through approval cycles, each market has its own rules about what a financial promotion may say, and a marketing leader who has not worked in this environment spends valuable quarters finding the edges. We know that ground.", "why.mentoring.title": "SOMETIMES MENTORING IS THE ANSWER", "why.mentoring.body": "The third case where the person in the seat is capable and the gap is experience rather than capacity, mentoring them costs less and you keep them in the organisation.", "why.mentoring.cta": "Mentoring for marketing leaders →", "why.bring.heading": "WHAT WE BRING TO THE TABLE", "why.bring.sectors.label": "Sectors", "why.bring.sectors.value": "Payments, fintech, crypto, e-commerce, travel and gaming.", "why.bring.leadership.label": "Team leadership", "why.bring.leadership.value": "We have led teams from one to seventy people.", "why.bring.regulated.label": "Regulated environments", "why.bring.regulated.value": "Marketing built and run inside licensed and regulated businesses, at board level and across 55+ markets.", "team.kicker": "Outrun marketing practice", "team.heading": "THE TEAM", "team.intro": "Outrun's marketing practice is Michael Pötscher and Philipp Wurzian. There is no bench, no associate pool, and no matching process. The partner on the first call is the partner who does the work.", "team.michael.name": "Michael Pötscher", "team.michael.role": "Co-founder, Outrun Advisory", "team.michael.headline": "The mandates where the function has to be built or rebuilt. No team, no budget logic, or a team that has outgrown the way it was organised.", "team.michael.bio1": "CMO at Bitpanda, on the management board of a regulated crypto platform. Grew the marketing team past 70 people and built the compliance review process across six EU markets.", "team.michael.bio2": "CMO at TourRadar as its first marketing hire. Built the function from nothing to 40 people while the company went from 5 people to more than 280.", "team.michael.bio3": "SVP Marketing for Digital Wallets at Paysafe. 70 people across Europe and North America, restructured while headcount came down by a quarter.", "team.michael.footer": "Crypto and digital assets, fintech, payments, consumer technology. MiCAR and FMA. German, English, plus French and Italian.", "team.philipp.name": "Philipp Wurzian", "team.philipp.role": "Co-founder, Outrun Advisory", "team.philipp.headline": "The mandates where the problem is commercial. B2B demand generation that does not exist yet, or a market that is underperforming.", "team.philipp.bio1": "Director B2B Marketing at Paysafe. A team of 15 across five countries, with global responsibility for a portfolio generating around USD 1.5 billion a year.", "team.philipp.bio2": "Head of Marketing for paysafecard. A brand serving more than 12 million customers across 55 markets, and the rebrand that went with it.", "team.philipp.bio3": "Four interim and fractional mandates since 2024, including interim CMO at Wirex and interim Head of Marketing at eyerim, the second of which ran through to an appointed permanent successor.", "team.philipp.footer": "Payments and fintech, crypto and digital assets, e-commerce, gaming and entertainment, retail and distribution. German, English.", "quote.body1": "I carried the line role for six years before I advised on it. Building functions from nothing, integrating teams through reorganisations, owning brand all the way into physical retail. Every one of them with my name against the result.", "quote.body2": "We hold three to four mandates at a time across the whole practice, advisory and leadership work together. That is deliberate, and it is the reason the partner you meet is the partner doing the work.", "quote.body3": "Behind the two of us is the rest of Outrun. When a mandate hits a licensing question, a banking relationship, or an introduction that has to happen this month, the answer is in the building rather than in a referral to someone else's network.", "quote.attribution": "Philipp Wurzian, co-founder", "offers.kicker": "Engagements", "offers.heading": "THREE WAYS TO START", "offers.assessment.title": "Marketing assessment", "offers.assessment.price": "One week. EUR 2,900. Credited against your first month if you appoint us.", "offers.assessment.body1": "Before any of this, we have a briefing call, at no charge. You tell us what you think you need. If it is obvious from that conversation, we go straight to a proposal.", "offers.assessment.body2": "The assessment is how we find out what the organisation really needs. One week looking at the marketing function as it runs today: the team and what they are capable of, the goals, the spend, the agencies, and where regulation is shaping what you can say. It ends with a written recommendation and an hour with us to talk it through.", "offers.assessment.body3": "The recommendation is not always a mandate with us. It might be that you need a fractional arrangement rather than an interim one, or that the person to lead marketing is already on your team and needs mentoring rather than replacing, or that you should hire permanently. We will say which.", "offers.assessment.body4": "If you appoint us for a mandate within 30 days, the EUR 2,900 comes off your first invoice.", "offers.assessment.cta": "Book a 30-minute briefing call →", "offers.fractional.title": "Fractional CMO", "offers.fractional.price": "From EUR 6,400 a month. Three-month minimum, then rolling.", "offers.fractional.body": "For a marketing team and budget that should be delivering more than they currently do. We sharpen the positioning and the go-to-market, decide what gets dropped, run the weekly leadership cadence, hold the agencies to account, and give the board a report it can act on.", "offers.fractional.table.commitment": "Commitment", "offers.fractional.table.dayrate": "Day rate", "offers.fractional.table.monthly": "Monthly", "offers.fractional.table.row1.commitment": "4 days a month", "offers.fractional.table.row1.dayrate": "EUR 1,600", "offers.fractional.table.row1.monthly": "EUR 6,400", "offers.fractional.table.row2.commitment": "8 days a month", "offers.fractional.table.row2.dayrate": "EUR 1,500", "offers.fractional.table.row2.monthly": "EUR 12,000", "offers.fractional.note": "Eight days is the usual starting point. Four works when the team is small and the questions are strategic rather than operational.", "offers.interim.title": "Interim CMO", "offers.interim.price": "From EUR 1,400 a day. Three to twelve months, fixed term.", "offers.interim.body": "Full ownership of the marketing function while the seat is empty. Budget, team, hiring, and the recruitment of the permanent successor.", "offers.interim.table.row1.commitment": "3 days a week", "offers.interim.table.row1.dayrate": "EUR 1,400", "offers.interim.table.row1.monthly": "≈ EUR 18,000", "offers.interim.table.row2.commitment": "4 days a week", "offers.interim.table.row2.dayrate": "EUR 1,400", "offers.interim.table.row2.monthly": "≈ EUR 24,000", "offers.interim.note": "Every interim mandate ends with a written handover to the person who takes over. That is part of the scope rather than a favour at the end.", "arrangement.kicker": "The working arrangement", "arrangement.heading": "WE LEAD. WE CAN BRING THE HANDS.", "arrangement.notdo.label": "What we do not do", "arrangement.notdo.body": "Run campaigns, produce content, or buy media. Those are hands-on jobs and we are not the pair of hands.", "arrangement.do.label": "What we do", "arrangement.do.body": "Own the strategy, hire and brief the people who execute, and hold them to a standard.", "arrangement.noteam.label": "If you have no team", "arrangement.noteam.body": "We assemble and manage the specialists who execute. Contracted through Outrun, so you deal with one contract and one invoice rather than five, or contracted directly by you. Either way the accountability sits with us.", "arrangement.fails.label": "How this usually fails", "arrangement.fails.body": "A company expects a plan and a pair of hands, hires one part-time leader, and gets the plan. If you have no team, no budget for one, and no appetite to build either, a fractional CMO alone will hand you a strategy that nothing happens to. We will say that on the first call rather than three months in.", "proof.kicker": "Case studies", "proof.heading": "RECENT WORK", "proof.intro": "A selection. We do not write up every mandate, and some clients prefer we do not name them.", "proof.all": "All case studies →", "proof.mandates.label": "Recent interim and fractional mandates", "proof.wirex.title": "Interim CMO, Wirex", "proof.wirex.meta": "Three months · full-time · team of 10", "proof.wirex.body": "A UK fintech needed the marketing function built out and B2B marketing established alongside an extension of the product portfolio. We built the company's first marketing budget, strategy and execution roadmap, established B2B demand generation and sales enablement including the working process between marketing and sales, filled two vacant roles, and broke down the silos that were stopping the team operating.", "proof.eyerim.title": "Interim Head of Marketing, eyerim", "proof.eyerim.meta": "Part-time, roughly ten hours a week · team of 8", "proof.eyerim.body": "An e-commerce business in Slovakia had a vacant marketing leadership role and needed someone to run a strategy process and hold the seat until a permanent appointment. We facilitated the strategy process with the leadership team through to an agreed multi-year direction, built the following year's budget, cut unprofitable acquisition channels and markets in favour of blended return, rebuilt a loss-making product line around upsell instead of direct acquisition, and assessed the candidates for the permanent role. That person was appointed.", "proof.movantis.eyebrow": "Movantis · Cross border payments · LATAM", "proof.movantis.title": "Building a compliant stablecoin rail", "proof.movantis.titleAccent": "in 8 months", "proof.movantis.body": "A stablecoin rail connected to the Circle Payments Network, live across 3 markets and run internally by Movantis's own team.", "proof.movantis.stat1.value": "$63B+", "proof.movantis.stat1.label": "annual volume", "proof.movantis.stat2.value": "~8 mo", "proof.movantis.stat2.label": "to live rail", "proof.movantis.cta": "Read the case study →", "proof.dach.eyebrow": "Global crypto exchange · DACH", "proof.dach.title": "From global to local: winning local markets", "proof.dach.body": "A phased Q1 to Q3 2026 localization plan, with a growth strategy built on bespoke local user personas.", "proof.europe.eyebrow": "Global crypto exchange · Europe", "proof.europe.title": "A European crypto GTM strategy in 8 weeks", "proof.europe.body": "A full positioning and go-to-market strategy for European MiCA markets, delivered on schedule.", "compare.kicker": "Which model fits", "compare.heading": "INTERIM, FRACTIONAL, OR NEITHER", "compare.col.interim": "Interim CMO", "compare.col.fractional": "Fractional CMO", "compare.row1.label": "Use it when", "compare.row1.interim": "The seat is empty, or a launch has a fixed date", "compare.row1.fractional": "You have a team and a budget that should be producing more", "compare.row2.label": "Time", "compare.row2.interim": "3 to 5 days a week", "compare.row2.fractional": "4 or 8 days a month", "compare.row3.label": "Term", "compare.row3.interim": "3 to 12 months, fixed", "compare.row3.fractional": "3 months minimum, then rolling", "compare.row4.label": "Owns", "compare.row4.interim": "Budget, team, hiring", "compare.row4.fractional": "Strategy, priorities, agency performance", "compare.row5.label": "Ends with", "compare.row5.interim": "Handover to a permanent CMO", "compare.row5.fractional": "Continues, or hands over when you hire", "compare.row6.label": "From", "compare.row6.interim": "EUR 1,400 per day", "compare.row6.fractional": "EUR 6,400 per month", "compare.hire.title": "When you should hire instead", "compare.hire.body": "If marketing is your primary growth engine, you can fund a competitive package, and you can wait the three to six months a search takes, hire a permanent CMO. A fractional arrangement above roughly ten days a month costs more than an employed CMO and gives you less. We will tell you when you have crossed that line.", "faq.kicker": "Questions", "faq.heading": "COMMON QUESTIONS", "faq.q1.question": "What does an interim CMO cost?", "faq.q1.answer1": "An interim CMO at Outrun costs EUR 1,400 a day, which works out at roughly EUR 18,000 a month at three days a week and EUR 24,000 at four. Mandates run three to twelve months on a fixed term.", "faq.q1.answer2": "Across Europe, interim marketing mandates generally fall between EUR 15,000 and EUR 25,000 a month, and the average day rate for interim managers in the DACH region sits near EUR 1,300 across all functions. Our rate sits slightly above that average and reflects a specialist function in a regulated sector.", "faq.q1.answer3": "Travel, multi-market mandates and team build-outs price above the starting rate. We quote the full number before you commit, and we do not bill for time we have not agreed in advance.", "faq.q2.question": "What does a fractional CMO cost?", "faq.q2.answer1": "A fractional CMO at Outrun starts at EUR 6,400 a month for four days, and EUR 12,000 a month for eight days. The minimum term is three months, after which the arrangement runs month to month with 30 days notice on either side.", "faq.q2.answer2": "Published rates for fractional CMOs vary widely, from around EUR 3,000 a month at the volume end of the market to EUR 20,000 and above for sector specialists. The low end of that range usually buys a few hours of advice from someone carrying many clients at once.", "faq.q2.answer3": "We contract days rather than estimate them. If a month runs long, we tell you before it does rather than after.", "faq.q3.question": "How is a fractional CMO different from an interim CMO?", "faq.q3.answer1": "An interim CMO fills an empty seat. They work three to five days a week for a fixed term of three to twelve months, own the budget and the team, and hand over to a permanent hire at the end.", "faq.q3.answer2": "A fractional CMO fills a seniority gap rather than a vacancy. They work four to eight days a month on an ongoing basis, lead strategy and priorities, and work through the team you already have rather than taking formal ownership of it.", "faq.q3.answer3": "The practical test is whether you have a hole in the org chart or a hole in the thinking. A hole in the org chart needs interim. A hole in the thinking needs fractional. If you are not sure, the assessment will tell you which one you are looking at.", "faq.q4.question": "We are not a payments company. Can you still help?", "faq.q4.answer1": "Often, yes. Our work is concentrated in payments, fintech and digital assets, and that is where we are strongest.", "faq.q4.answer2": "The problems we are good at also appear in other regulated or technically complex businesses, in B2B and B2C alike: a long buying cycle with several people in it, claims that have to survive review before they reach a customer, and a product whose value is hard to explain quickly. Where the marketing problem has that shape, the specialism transfers.", "faq.q4.answer3": "Where it does not, a generalist will serve you better and cost you less. Tell us what you are dealing with and we will give you a straight answer, including when that answer is someone else.", "faq.q5.question": "How quickly can you start?", "faq.q5.answer1": "A briefing call within days, an assessment inside a week, and usually three to four weeks for a mandate, since we hold only three to four at a time and start when one has capacity.", "faq.q5.answer2": "That is slower than a marketplace, which will match you inside a week from a large pool of people. It is considerably faster than a permanent search, which takes three to six months in most European markets before the person serves a notice period.", "faq.q5.answer3": "If your timeline is fixed by a launch date, a licence application or a board meeting, say so on the first call. We will tell you whether we can meet it rather than discovering the problem in week three.", "faq.q6.question": "What happens in the first 90 days?", "faq.q6.answer1": "The first two weeks go on understanding the function: how marketing runs now, what the funnel does, where money goes, and which constraints are regulatory rather than cultural. It ends with a written plan and an owner against every item. Where you took the assessment first, this is faster, because half of it is already done.", "faq.q6.answer2": "Days 15 to 60 are for fixing the foundations. Positioning and messaging, the reporting the board needs, and an honest assessment of the team and agencies, including the conversations that have been avoided.", "faq.q6.answer3": "Days 60 to 90 are for compounding. The plan runs, the numbers start moving, and you should be able to see which parts of the marketing function are working and which need investment or replacement.", "faq.q6.answer4": "You get a written report at each of those three points, and you can end a fractional arrangement at any of them.", "book.heading": "EVERY ENQUIRY IS ANSWERED BY", "book.headingAccent": "ONE OF US", "book.kicker": "Next step", "book.body1": "Thirty minutes, at no charge, with one of the two people who would do the work. There is no intake form that routes to a junior, because there is no junior.", "book.body2": "Sometimes the answer is that you need a permanent hire rather than us. We would rather say that on the call than three months into a mandate.", "book.leave.label": "What you leave with", "book.leave.body": "Which engagement fits your situation, what it costs, and when we could start. If none of them fit, you will know that too.", "book.answers.label": "Who answers", "book.answers.body": "Michael or Philipp. Whichever of us takes the mandate is on that first call.", "book.cta": "Book a 30-minute briefing call →" } }