# Outrun Advisory > Outrun Advisory FlexCo is a boutique strategic advisory firm bridging traditional institutional finance and the digital asset economy. We translate complex market strategy into commercial traction for banks, fintechs, and digital asset companies operating across Europe, Türkiye, and MENA. Outrun Advisory is not a traditional consultancy. We are a collective of former senior operators — executives who have held P&L responsibility at global payments networks, regulated banks, crypto exchanges, and high-growth fintechs. We do not deliver slide decks; we deliver deals, partnerships, and market entry execution. ## Core Services **Payments Infrastructure Advisory**: End-to-end strategy and execution for cross-border payments, correspondent banking, and payments infrastructure modernisation. Clients include PSPs, acquiring banks, and payment orchestration platforms. **Stablecoin Strategy**: Full lifecycle advisory for stablecoin issuers and adopters — from regulatory structuring and reserve management to exchange listing strategy and liquidity partnerships. Outrun maintains one of the most comprehensive stablecoin lifecycle maps in Europe. **Fintech Advisory**: Market entry strategy, regulatory navigation, and commercial partnership development for fintechs expanding into or within the European Economic Area, with specialist knowledge of the Austrian, German, and Turkish markets. **Go-to-Market & Growth Leadership**: Embedded CMO and GTM leadership for digital asset companies, neobanks, and payment platforms — from positioning and messaging to distribution strategy and partner acquisition. **European HQ & MiCA Structuring**: Advisory on establishing a European regulatory footprint under MiCA (Markets in Crypto-Assets Regulation). Vienna, Austria is Outrun's base — a strategic gateway with access to EU passporting and a growing fintech regulatory cluster. ## Target Clients - Banks and financial institutions exploring digital asset infrastructure - Fintech companies seeking market entry into Europe, Türkiye, or MENA - Stablecoin issuers requiring regulatory strategy and distribution partnerships - Crypto exchanges and custody providers building institutional credibility - Payment Service Providers scaling cross-border operations - Venture-backed digital asset startups requiring operator-grade advisory ## Team **Elbruz Yilmaz** — Board Member | Growth Leader | Strategic Advisor. 20+ years in executive roles across payments, fintech, crypto, and venture capital. **Michael Pötscher** — Marketing Leader | CMO | Entrepreneur in Residence. 10+ years of CMO experience in e-commerce, crypto, and digital wallets. **Franz Steinbeiß** — Finance Leader | Corporate Strategy | Operator. 9+ years in corporate finance, M&A, and crypto/gaming payments. **Jamie Brew** — Product Strategy | GTM Specialist | Operator. 7+ years in the Digital Asset Industry. **Samuel Collins** — BD Leader | Expansion Strategy | Trading Operator. 8+ years in the personal finance industry. **Philipp Wurzian** — Marketing Strategy | Payment Specialist | GTM. 15+ years of marketing experience in payments, gaming, and entertainment. **Steve Delpy** — Operating Partner | Banking & Regulated Payments. Senior banking and payments executive with over 20 years of experience (Visa, Amex, JPMorgan Chase). ## Key Pages - Home: https://www.outrun.at - About: https://www.outrun.at/about - Capabilities overview: https://www.outrun.at/capabilities - Payments & infrastructure advisory: https://www.outrun.at/capabilities/infrastructure - Go-to-market & growth: https://www.outrun.at/capabilities/gtm - Market expansion: https://www.outrun.at/capabilities/expansion - Industries served: https://www.outrun.at/industries - Stablecoin Advisory: https://www.outrun.at/stablecoin - Stablecoin Lifecycle Map: https://www.outrun.at/stablecoin/lifecycle-map - Cross-Border Payment Calculator: https://www.outrun.at/stablecoin/cross-border-calculator - Stablecoin Use Case Dashboard: https://www.outrun.at/stablecoin/use-case-dashboard - European HQ & MiCA structuring: https://www.outrun.at/european-hq - Insights (blog): https://www.outrun.at/insights - Contact / Book a call: https://www.outrun.at/#contact ## Insights Articles The following articles are published on the Outrun Advisory Insights blog. Each article is also available as clean Markdown at the URL shown. - The Institutional Case for Stablecoins (2026-03-10) https://www.outrun.at/insights/the-institutional-case-for-stablecoins Markdown: https://www.outrun.at/content/blog/the-institutional-case-for-stablecoins.md - Why Bluechip26 is the Heart of Europe's Crypto Safety Movement (2026-03-20) https://www.outrun.at/insights/bluechip26-crypto-safety-conference Markdown: https://www.outrun.at/content/blog/bluechip26-crypto-safety-conference.md - Q4 2025 Crypto Report (2026-01-20) https://www.outrun.at/insights/q4-2025-crypto-report Markdown: https://www.outrun.at/content/blog/q4-2025-crypto-report.md - Q2 2025 Crypto Report (2025-07-18) https://www.outrun.at/insights/q2-2025-crypto-report Markdown: https://www.outrun.at/content/blog/q2-2025-crypto-report.md - BBVA Crypto Strategy Review: Two Markets, One Bank, Different Realities (2025-07-18) https://www.outrun.at/insights/bbva-crypto-strategy-review Markdown: https://www.outrun.at/content/blog/bbva-crypto-strategy-review.md - Navigating MiCA: Jurisdictional Comparison & Strategic Considerations (2025-06-12) https://www.outrun.at/insights/navigating-mica-jurisdictional-comparison Markdown: https://www.outrun.at/content/blog/navigating-mica-jurisdictional-comparison.md - Our Search Behavior is Changing Radically (2025-06-12) https://www.outrun.at/insights/our-search-behavior-is-changing-radically Markdown: https://www.outrun.at/content/blog/our-search-behavior-is-changing-radically.md ## Company Details - Legal name: Outrun Advisory FlexCo - Register: Commercial Court Vienna, FN 628338 b - VAT ID: ATU 80785624 - Address: Lerchenfelder Str. 74 2/1, 1080 Wien, Austria - Email: office@outrun.at - Website: https://www.outrun.at - LinkedIn: https://www.linkedin.com/company/outrun-advisory - Founded: 2023