BBVA Crypto Strategy Review: Two Markets, One Bank, Different Realities

Two Markets. One Bank. Different Realities.

BBVA’s approach to crypto in Spain and Türkiye illustrates a core truth:

Technology is global. Adoption is local. Execution is everything.

Key differences we observed:

• Spain: Retail-oriented, MiCA-compliant, embedded in existing apps.

Strategy: Trust-led adoption, long-term positioning.

• Türkiye: Hyper-adoption ($170B annual volume), competitive intensity.

Strategy: Infrastructure first, custody partnerships, institutional focus.

What this means for banks and fintechs:

• Regulation creates permission, not success.

• Custody is not plumbing—it’s a trust layer.

• Differentiation comes from timing, partnerships, and precision in execution.

We unpack these lessons in our full analysis of BBVA’s dual-market strategy.

📥 Download the full review (attached).

At Outrun, we help institutions translate regulatory openings into market share with strategies built for local realities.