One of us, matched to the situation. Michael's background is brand, consumer growth and building marketing functions from zero, including at board level in a regulated crypto platform. Philipp's is B2B demand generation, international expansion and marketing inside a listed payments company. Where the mentee's gap is one of those specifically, the match is obvious. Where it is broader, we decide between us after the intake session and tell you which of us it is and why. If the match turns out to be wrong, we change it. That is a normal thing to happen rather than a failure, and it costs nothing.

Marketing services

MENTORING FOR MARKETING LEADERS

Q: What does marketing leadership mentoring cost?

EUR 1,800 a month for two hours a week, or EUR 3,200 a month for four. Three-month minimum, then monthly with 30 days notice on either side. The hours cover more than session time. They include preparation and reviewing the mentee's real work: the budget they are building, the deck going to the board on Thursday, the agency shortlist, the hiring decision. That is where most of the value lands, because it is applied to a live decision rather than discussed in the abstract. Companies fund this in almost every case. At this price point it is a development investment in a person the business is relying on, which is a different conversation from a personal coaching spend.

Q: How is this different from a fractional CMO?

A fractional CMO does the job. A mentor helps your marketing lead do the job. With a fractional arrangement we own positioning and priorities and hold your team and agencies to account. With mentoring, your marketing lead owns all of that and we help them get better at it. The work product is theirs, the decisions are theirs, and the credit is theirs. Mentoring costs less and develops the person you already have. A fractional CMO moves faster and takes real weight off the founder. If you are choosing between them, the question is whether you have the right person and they need time, or whether you do not have the right person yet.

Q: Can you mentor more than one person on our team?

Yes, and it is often better value than mentoring only the lead. A marketing lead and their two senior people developing at the same pace is a different outcome from one person getting better in isolation. Each person gets their own cadence, their own goals and their own intake, so it is priced per person rather than as a group rate. What we do not do is run it as a training programme, because the value here is in the specific decision in front of a specific person. Tell us who is in the team on the first call and we will say where the mentoring would do the most good.

Your marketing lead is good, and a level below where they now sit. We close that distance, working through the decisions and challenges with them rather than on theory.

Book a 30-minute briefing call → See how it works

Michael Pötscher

CMO at Bitpanda. SVP Marketing at Paysafe. CMO at TourRadar, Interim CMO at Startup and Scaleups.

Philipp Wurzian

Director B2B Marketing at Paysafe. Head of Marketing for paysafecard, 12m customers across 55 markets.

Meet the team

CLIENTS & PARTNERS

Why leadership mentoring

THE GAP IS USUALLY EXPERIENCE, NOT KNOWLEDGE

A capable marketing lead who has not done the job at the next level up has read about most of it. What they lack is the pattern recognition that comes from having been wrong before: knowing which agency pitch is oversold, which metric the board will ask about, when a channel is dying rather than dipping, and how to say no to a founder without losing the room.

That does not come from a course. It comes from talking to someone who has made those calls, while the decision is still live rather than in a review afterwards.

Most of the marketing leaders we work with are strong operators one level below where they now sit. The job is to close the distance quickly.

Programme fit

WHO THIS IS FOR

The person being mentored

Usually a head of marketing, marketing lead or first-time CMO in a payments, fintech or digital asset business. Often promoted from within. Often the most senior marketer in the company with nobody above them to learn from.

The person paying

Usually the founder or CEO. That matters, because the goals get set with both of you in the room and reviewed with both of you. This is not a private arrangement the company funds and never hears about.

When it is the wrong answer

When the gap is capacity rather than judgement, or when the marketing function needs someone to own it rather than someone to advise the owner. In those cases you need a fractional CMO, and we will say so.

Interim and fractional CMO →

How it works

OUR MENTORING FRAMEWORK

Intake

A session with the mentee and a separate conversation with whoever is paying. We agree what the mentoring is for and what should be different in six months. It gets written down.

A standing cadence

Regular sessions at a fixed time, protected. The hours also cover preparation and reviewing the mentee's own work: plans, budgets, board decks, hiring decisions, agency briefs.

Access between sessions

Real decisions do not wait for the next scheduled call. Between sessions you can reach us and get a reply within one working day. The line is open, with a bounded response time rather than an implied always-on.

A quarterly review

Against the goals set at intake, with the mentee and whoever is paying. If it is not working, that is where we say so.

Pricing

SELECT YOUR ENGAGEMENT TIER

Tier	Time	Monthly
Standard	2 hours a week	EUR 1,800
Intensive	4 hours a week	EUR 3,200

Three-month minimum on either tier, then monthly with 30 days notice. The hours cover sessions, preparation, and reviewing the mentee's work rather than session time alone.

Standard suits most people. Intensive suits a leader in the middle of something large: a rebrand, a market entry, a first board cycle, a team being rebuilt.

If you find yourself wanting more than four hours a week, the honest answer is usually that the company needs a fractional CMO rather than more mentoring, and we will tell you when we think you have reached that point.

Book a 30-minute briefing call →

Outrun marketing practice

THE TEAM

You work with one of us, matched to the situation rather than to availability. If the match is wrong, we swap it.

Michael Pötscher

Lectures in marketing strategy at FH Wien. Has mentored founders across Europe and led teams from five people to seventy.

Full profile →

Philipp Wurzian

Came up from team lead to global director inside a listed payments company. Has built, hired and led marketing teams across five countries.

Full profile →

Questions

COMMON QUESTIONS

What does marketing leadership mentoring cost?

How is this different from a fractional CMO?

Who do we work with?

Can you mentor more than one person on our team?

Next step

PUT YOUR MARKETING LEAD IN THE ROOM

Bring them to the call. Thirty minutes with all three of us tells you whether the match is right, what they would work on first, and whether mentoring is even the answer.

If the gap is capacity rather than experience, we will say so and point you at a fractional CMO instead. It is a cheaper conversation to have now than three months in.

Book a 30-minute briefing call →

Who should join

The marketing lead and whoever is paying. Goals get set with both of you in the room, so the first call works the same way.

What it costs to find out

Nothing. No intake form, no proposal cycle. One of us answers and one of us does the mentoring.