Strategic Advisory
Six partners with C-suite experience across payments, banking, and digital assets. We have run the programmes we advise on. That is the difference.
Strategic Advantage
We have held the roles our clients are trying to fill. CMO, CFO, VP Partnerships: across payments processors, digital wallets, and asset platforms. That means we know what breaks, what takes longer than planned, and what moves the needle.
Six people, all ex-operators. No associates doing the work while principals attend the kickoff. The person you speak to in the sales call is the person running the engagement.
Elbruz has run executive roles at institutions across Europe, MENA, and Türkiye. Franz comes from corporate finance and M&A. The rest of the team brings the same depth across digital assets, BD, and marketing. The introductions you need are one call away, not three months of cold outreach.
Explore Our Capabilities
We define the architecture behind institutional-grade payment and stablecoin infrastructure: stablecoin use cases, cross-border payment rails, treasury logic. Vendor-neutral by policy. Every recommendation we make, we can defend line by line.
A market entry fails when a team underestimates local regulatory requirements. Outrun has run entry programmes in Austria, Türkiye, the UAE, and across the MENA corridor. We handle the jurisdictional mapping, entity structuring, and regulatory sequencing.
Outrun provides embedded GTM and CMO leadership for digital asset companies and fintechs. We have built institutional sales pipelines from zero, secured lighthouse clients, and run go-to-market programmes across Europe and MENA. The result is closed deals, not a strategy document.
The People Behind It
20 years in executive roles across payments, fintech, crypto, and venture capital. Led market entry and commercial strategy across Europe, MENA, and Türkiye. Built and scaled partnerships at the institutional level.
CMO background across e-commerce, crypto, and digital wallets. Runs growth and brand strategy for Outrun's clients and mentors early-stage founders across Europe.
Corporate finance and M&A background in crypto and gaming payments. Runs financial due diligence and deal structuring for Outrun's advisory mandates.
7 years in the digital asset industry, working across strategic partnerships, exchange relations, and institutional distribution in payments and Web3.
8 years in sales, BD, and partnerships across crypto and Web3. Builds and closes the institutional relationships that move Outrun's clients into new markets.
Built and led marketing teams across payments, gaming, and entertainment over 15 years. Runs B2B and B2C go-to-market, brand positioning, and team operations.
Navigating the intersection of traditional finance and the digital frontier.
Outrun delivers institutional-grade research and critical analysis across the payments, fintech, and stablecoin ecosystems. From regulatory shifts to infrastructure deep dives, our briefings keep decision-makers ahead of the curve.
Jan 2026
Price action captures attention; capital allocation captures reality. Q4 concluded with a sharp repricing of risk assets, yet this reveals a deeper structural shift in institutional digital asset strategy.
Jul 2025
Stablecoins used to be a side story. In Q2 2025, they became the plot. Between market noise, shifting sentiment, and real infrastructure deployment, we break down the signal from the noise.
Analysis
To markets, one bank — different realities. BBVA's approach to crypto in Spain and Türkiye illustrates a core truth: technology is universal, but regulation and adoption are deeply local.
If you are launching a stablecoin, entering a new market, or building out institutional crypto infrastructure, Outrun takes on the engagement as part of the team. Book a 15-minute call and we will tell you in that call whether we are the right fit.
