Marketing services
Anyone can write you a marketing strategy. Even Claude. You, however, have had to live with it: the budget, the board, the launch that slipped. The difference shows up in what the plan assumes, and in whether your team and business can execute on it.
Why marketing advisory
A strategy arrives. It names a segment, states a position, and puts three pillars on a slide. Everyone nods. Six months later nothing has changed.
The reason is usually the same. The people who wrote it have never had to live with one. Nobody on that team has taken a marketing budget through a board, briefed an agency that underdelivered, or had messaging sent back by legal three times.
That gap shows up twice. First in what the plan assumes: a channel mix that needs budget nobody approved, messaging that will not survive review, personas that came out of a workshop rather than a customer conversation. Then in what happens to the plan, because the same inexperience means nobody translated it into what your team does on Monday.
We have run these functions
That changes what goes into the plan, and it changes what is still running when we come back at ninety days.
Engagement scope
An engagement can stop at the strategy, or run through into putting it into the business. Most run through both, in that order, and you decide which at handover rather than when you sign.
The thinking, grounded in work we have run ourselves.
A decision and a plan with owners against it, arrived at with your team in the room rather than delivered to them.
The plan, put into the business.
The work running, with your people able to keep it running after we leave.
Not sure which of the two you need. That is what the call is for, and it costs nothing to find out.
How we work
It starts with a free briefing call, and nothing is charged until you have seen a scope and a price. Ninety days after the engagement ends we come back, at no cost, and look at what happened.
We sit down with you and work out where the problem sits. Sometimes that is a whole marketing function underperforming and nobody is sure why. Sometimes it is one sharp question, a product entering a market where the category does not exist yet. The shape of the engagement follows from this conversation rather than from a template.
We go away and design the engagement: what it covers, how we would run it, who is involved on your side, how long it takes, and what it costs. You get one fixed price against a fixed scope before anything starts. If we think the work is not worth doing, or that someone else should do it, that is what the proposal says.
The core of the engagement. Market, competitors, customers, your own position and what the regulation allows, scoped to the question rather than run as a standard audit. We work with your team through it rather than presenting at them at the end. It closes with a written output: the problem, the strategy, and the research behind every recommendation, so the thinking can be re-examined later rather than taken on trust.
The strategy gets signed off and the people who have to run it get briefed on how. Most clients keep us on a light retainer while their own team executes, at two to four days a month. Some run it entirely themselves, which is a fine outcome and costs you nothing further. And where the plan needs someone senior to own it rather than advise on it, that becomes a fractional or interim mandate, or in some cases, a mentorship role.
Ninety days after handover we come back and look at what happened. What is live, what stalled, what the numbers say, and what we would change. This happens whether or not you kept us on, and it is part of the engagement rather than a separate fee.
Step one is free, and nothing is charged until you have seen a scope and a price.
Pricing
Scope runs from a four-week positioning sprint to a multi-month market entry programme, and any single number we published would be wrong for most of them. So we price each engagement against the question it answers.
You describe the problem, we tell you how we would approach it and whether we are the right people. No obligation, and no fee.
The proposal names the scope, the timeline and the number. You decide with all three in front of you.
If we scoped it wrong, that is ours to absorb. If you change what you want, we agree a new number before we do the work.
Where you keep us on while your team executes, that runs at two to four days a month: EUR 3,200 or EUR 6,400. The same rates as a fractional CMO arrangement, because it is the same kind of work. At four days a month, most clients stop calling it implementation support and start calling it a fractional CMO.
Included in every engagement, whether or not you kept us on afterwards.
Outrun marketing practice
We hold three to four mandates at a time across the whole practice, advisory and leadership work together, and the partner on the call is the partner doing the work.
Took Bitpanda through 10x revenue growth and three funding rounds as CMO. Built two marketing functions from zero.
Full profile →
Director B2B Marketing at Paysafe, a listed payments company. Launched products across 55 markets and owned the positioning behind them.
Full profile →Behind the two of us is the rest of Outrun, so an engagement that runs into licensing, banking or partnership questions gets answered in the building.
More about Outrun →Case studies
A selection. We do not write up every mandate, and some clients prefer we do not name them.
A stablecoin rail connected to the Circle Payments Network, live across 3 markets and run internally by Movantis's own team.
Questions
Next step
Most of this work starts with a conversation about what is wrong underneath, which is often not what the brief says. Thirty minutes, at no charge, with one of the two people who would do the work.
And it ends ninety days after handover, when we come back to see whether we were right.
Book a 30-minute briefing call →Our read on your situation and a clear view of what an engagement would involve. A written proposal with a fixed scope and one price follows within a week.
Michael or Philipp. There is no intake form that routes to a junior, because there is no junior.
