SENIOR MARKETING FOR PAYMENTS, FINTECH AND DIGITAL ASSETS

Start with what is missing. If the marketing seat is empty or nobody senior is steering, you need interim or fractional leadership. If you have a leader and a specific unsolved problem, positioning or a market entry or a launch that did not land, you need advisory. If you have a capable leader who is a level below where they now sit, you need mentoring.

Where two of those are true at once, the usual sequence is leadership first and mentoring later, because a mentee needs a functioning department to practise in.

If you cannot tell, that is what the briefing call is for, and it costs nothing. Where the answer needs more than a conversation, the one-week marketing assessment at EUR 2,900 settles it, and comes off your first invoice if you appoint us.

Often, yes. Our work is concentrated in payments, fintech and digital assets, and that is where we are strongest.

The problems we are good at also appear in other regulated or technically complex businesses, in B2B and B2C alike: a long buying cycle with several people in it, claims that have to survive review before they reach a customer, and a product whose value is hard to explain quickly. Where the marketing problem has that shape, the specialism transfers.

Where it does not, a generalist will serve you better and cost you less. Tell us what you are dealing with and we will give you a straight answer, including when that answer is someone else.

Interim, fractional and mentoring have defined shapes: days per month, hours per week, a term. A published number is honest for those, so we publish it.

Advisory does not have a defined shape. A four-week positioning sprint and a multi-month market entry programme are both advisory engagements, and any single price we published would be wrong for most of what we do. So we quote it, after a briefing call that costs nothing and a written proposal that names the scope, the timeline and one price before any work starts.

We would rather show you real numbers where we have them and explain the one we do not than put "from" in front of a figure that nobody ever pays.

With us, under the Outrun name. Michael and Philipp are the marketing practice, and one or both of us delivers every engagement.

The rest of Outrun matters when an engagement runs past marketing, which in this sector it often does. Licensing questions, banking relationships, an introduction to a PSP or an exchange that has to happen this month. Those get answered by partners who do that work rather than by a referral out.

You are buying two named people with a firm behind them, which is a different thing from a firm that assigns you someone.